LOGICLY and 401 Financial Announce Strategic Partnership

Partnership to offer new way to manage all client assets, including crypto, and use a theme-based scoring and investing system, driven by the new ThemeScore©, in building and managing client portfolios.

September 12, 2022 (New York, NY)LOGICLY, a U.S. fintech company and leading provider of analytics and portfolio tools to the wealth management industry, today announced the formation of a strategic partnership with 401 Financial, a Registered Investment Advisor that aggregates held-away client assets like crypto holdings. The partnership will create next generation RIA solutions including the first thematics-based, client values-driven portfolio management tools using crypto and other held-away assets.

“At LOGICLY, we are innovators and disruptors, and look to partner with firms that share this entrepreneurial mindset. We’re thrilled to partner with Tyrone Ross and the 401 team, as it’s clear we share the same vision to challenge the status quo in the financial advisory space,” said Emil Tarazi, CEO and Co-Founder of LOGICLY. “With 401, we are building ground-breaking RIA services, rooted in advanced technology, that guide advisors in managing a client’s entire investment portfolio, including assets held away, like crypto and other investments. Thematic investing and the ThemeScore© we’re developing will include crypto investments and other important client values-driven strategies that 401 Financial can use to deliver holistic advice to clients.”

“There’s been a lot of talk about next generation RIAs in the industry, but no one is building it and that’s why we’re building 401. From our best-in-class advisory board to utilizing the latest FinTech, 401 Financial is pushing the envelope and that’s exactly why we’re excited to work with the Emil and the LOGICLY team,” said Tyrone Ross, Jr., President & Founder of 401 Financial and CEO/Co-Founder at Turnqey Labs.

“With LOGICLY, we can advise clients who want a crypto allocation, use account aggregation from Kubera to see the full picture of a client’s assets, and in conjunction with Turnqey, analyze crypto data.”

“Combining our vision and collaborative efforts with Tyrone and the 401 team will bring a fresh look to the advisory business model. We’ve heard from many advisors who say they struggle to see the full picture of a client’s investments, especially with crypto, and it’s exciting to partner with Tyrone and the 401 team in overcoming this obstacle,” noted Lindsey Tewell, Head of Sales at LOGICLY.

“A key piece in the financial planning process is analyzing and providing advice on a client’s entire investment portfolio, not just the assets we manage. Partnering with LOGICLY will allow us to accomplish that and much more. We’ll have the ability to monitor everything the client holds, from crypto to stocks and ETFs. We’re thrilled to use LOGICLY’s advanced portfolio management tools to offer deeper investment insights to our clients,” said Erik Smith, CFP, Chief Investment Officer at 401 Financial.





LOGICLY is a U.S.-based fintech company and leading investment research, analytics, and portfolio management tools and solutions to the financial advisor community, RIAs, Broker Dealers, Asset Managers, Financial Institutions, ETF Issuers, Compliance Teams, and Hedge Funds. LOGICLY delivers global ETF and fund data across a complete universe of funds, giving advisors a competitive advantage with powerful, institutional-grade technology that streamlines research and analytics, and automates portfolio management. LOGICLY also offers financial institutions via API, iFrame, widgets, or custom development a way to deliver self-directed solutions focused on ETFs, mutual funds, and individual stocks to a retail client base. Headquartered in New York, LOGICLY serves a diverse and international client base. For more information about LOGICLY, visit our website at https://logicly.finance/. Follow LOGICLY on LinkedIn at https://www.linkedin.com/company/logicly and Twitter at https://twitter.com/InvestLogicly.


About 401 Financial / Turnqey Labs, Inc.

401 Financial is a Registered Investment Advisor that serves a younger clientele with between $100,000 and $3 million in net worth. The firm will provide financial planning and advice for a flat fee not fees based on assets under management. The 401 Financial slogan is “The NextGen RIA for the Right Now Investor”. Turnqey Labs, Inc. is an API suite that will bring cryptocurrency data into advisor workflows for RIAs and Broker Dealers. Turnqey’s slogan is “Integrator. Aggregator. Marketplace.” Follow 401 Financial on LinkedIn at https://www.linkedin.com/company/401financial/ and Twitter at https://twitter.com/401Financial. Visit Turnqey Labs at www.turnqey.co, and follow on LinkedIn at https://www.linkedin.com/company/turnqey-labs-inc/.


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